Priscilla of Boston opened in 1945 when Priscilla Kidder opened a bridal shop in Boston, Massachusetts. Little did she know that 60 years later, the business that she created would be known worldwide. Her work was recognized early on when, in 1956, she designed bridesmaid gowns for Grace Kelly’s nuptials to Prince Rainier of Monaco. In the 1960’s she designed wedding gowns for President Johnson and Nixon’s daughter and was so synonymous with the industry that Newsweek dubbed her “Queen of the Aisle.” Since them, her dresses have been featured on the television series “Cheers” finale, and quite a few celebrity weddings.
The company has not only survived, but thrived over the years. Their handcrafted designs can now be found in 15 signature salons and some select specialty boutiques around the nation. The bridal design group has expanded to incorporate a whole line up of unique designer lines so any bride can find a Priscilla of Boston dress that will be perfect for her on one of the most important days of her life.
Their mission is to always “serve the luxury bride by becoming the world’s premier destination for both superior apparel and service.” They accomplish this mission statement by looking to the four ideas that they were founded on. Many other top designers focus on having the best designs and products but much fewer offer the service in which Priscilla of Boston is known. This reputation also extends to Priscilla of Boston bridesmaids and Priscilla of Boston flower girls. Their highly-trained associates are dedicated to insuring the bride to be has everything she needs in her own personal way. That being said, they also want the bride to have a sense of comfort when she is in their salon. A relaxed atmosphere is just what the normally stressed bride needs. They are a company that has stood the test of time because they also stay up and diverse with fashion. Their family of couture lines give an ample range of the latest fashions. And though quality is not their only focus, it is still in the forefront of every line through their exclusive designs, luxurious materials and attention to detail.
The company goes a step further when it comes to helping each bride find the dress that is suited for her. If the bride knows what type of dress they are looking for, they can pick between one the specialty labels that best match what she thinks will suit her. Priscilla of Boston, the main line is, as always, timelessly elegant and are for the classic bride. Melissa Sweet lines are more fashion-forward and have more whimsical flare. The Priscilla of Boston Platinum collection focus on opulent couture and luxury. The Reverie line is less traditional and are for the bride with a unique sense of style. The Jewel line is designed with the youthful bride in mind, elegant and sensual. The Vineyard Collection is the newest addition, offering sophisticated, “of-the-moment” fashions.
If the bride doesn’t know what kind of dress she is looking for, she can simply browse the entire collection. If that seems too daunting, Priscilla of Boston offers to narrow down the section by either having the bride choose what she wants her dress to say about her (Classic, Whimsical, Glamorous, Independent, Tailored, or Romantic), or she can take a personality quiz that will help her find a dress to fit her unique style.
More Bridal Gowns …